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SendGrid vs Mailgun

In-depth comparison of SendGrid and Mailgun for B2B SaaS companies. We analyze API quality, deliverability, pricing, features, and real-world use cases.

Last updated: 2026-03-15

SendGrid

sendgrid.com

Deliver exceptional email experiences with the trusted email platform.

Founded: 2009 HQ: Denver Team: 500-1000 Funding: Acquired by Twilio in 2019 for $3B

Ideal for: Companies needing reliable email at scale with both marketing and transactional capabilities

Mailgun

www.mailgun.com

The email service for developers. Powerful APIs for sending, receiving, and tracking.

Founded: 2010 HQ: San Antonio Team: 100-200 Funding: Acquired by Sinch in 2021

Ideal for: Development teams needing flexible email infrastructure with SMTP, inbound processing, and email validation

TL;DR: SendGrid vs Mailgun

SendGrid wins on scale, marketing features, integration ecosystem, and track record. Mailgun wins on email validation and inbound email routing flexibility. Both are established platforms with similar core capabilities. Sequenzy is the strongest choice if your SaaS needs lifecycle email with native billing integration for trial conversion, dunning, and churn prevention.

SendGrid 7.3/10

The industry standard for email at scale with marketing and transactional

Mailgun 6.8/10

The developer email platform with SMTP, inbound, and validation

Sequenzy 8.3/10

Purpose-built SaaS email with native billing integration

Editor's Note

Both SendGrid and Mailgun are general-purpose email infrastructure. If your B2B SaaS needs lifecycle email with billing integration (trial conversion, dunning, churn prevention), consider Sequenzy (sequenzy.com).

SendGrid vs Mailgun vs Sequenzy: Quick Comparison

Feature SendGrid Mailgun Sequenzy Edge
Best For Enterprise-scale email with marketing campaigns Developer teams needing SMTP, inbound, and validation B2B SaaS lifecycle email with billing integration Sequenzy
Starting Price Free (100 emails/day) $35/mo for 50,000 emails $19/mo for 15,000 emails SendGrid
Deliverability 15+ years of IP reputation management Variable shared IP quality SaaS-only IP pools SendGrid
Marketing Campaigns Full campaign builder (paid add-on) Not available Campaign builder with SaaS templates SendGrid
Email Validation Available as paid add-on Mailgun Optimize built-in validation Not available Mailgun
Inbound Email Inbound parse webhook Full inbound routing and parsing Not supported Mailgun
SMTP Support Full SMTP relay Full SMTP with flexible routing API-only Tie
Log Retention 30+ days on all plans 5-30 days depending on plan 30+ days SendGrid
Payment Integration None None Native Stripe, Paddle, Chargebee, LemonSqueezy Sequenzy
Dedicated IP Available on Pro ($89.95/mo) Available on Scale ($90/mo) Available on Growth ($49/mo) Sequenzy
SDK Languages 7 official SDKs 7 official SDKs Node.js and Python Tie

Score Breakdown

Each category scored out of 10. Totals: SendGrid 69/100, Mailgun 61/100, Sequenzy 67/100.

API & Developer Experience
SendGrid 6 Mailgun 6 Sequenzy 8
SendGrid Mailgun Sequenzy
Deliverability
SendGrid 8 Mailgun 6 Sequenzy 8
SendGrid Mailgun Sequenzy
Scale & Throughput
SendGrid 10 Mailgun 8 Sequenzy 7
SendGrid Mailgun Sequenzy
Marketing Features
SendGrid 8 Mailgun 2 Sequenzy 7
SendGrid Mailgun Sequenzy
Pricing & Value
SendGrid 6 Mailgun 6 Sequenzy 9
SendGrid Mailgun Sequenzy
Email Validation
SendGrid 5 Mailgun 9 Sequenzy 2
SendGrid Mailgun Sequenzy
Inbound Email
SendGrid 6 Mailgun 8 Sequenzy 0
SendGrid Mailgun Sequenzy
Integration Ecosystem
SendGrid 9 Mailgun 6 Sequenzy 7
SendGrid Mailgun Sequenzy
Ease of Setup
SendGrid 6 Mailgun 6 Sequenzy 9
SendGrid Mailgun Sequenzy
B2B SaaS Fit
SendGrid 5 Mailgun 4 Sequenzy 10
SendGrid Mailgun Sequenzy

Feature-by-Feature Comparison

Detailed feature analysis across every category that matters for B2B SaaS email.

๐Ÿ“จ Transactional Email

Feature SendGrid Mailgun Sequenzy
Send speed 8/10

Reliable with occasional latency

7/10

Decent speed, some variance

7/10

Reliable, lifecycle-optimized

Template system 7/10

Handlebars dynamic templates with visual editor

5/10

Handlebars templates via API, no visual editor

8/10

Liquid templates with SaaS blocks

Bounce handling 8/10

Auto-suppression with management

7/10

Bounce processing with suppression

8/10

Auto with payment context

Email routing 6/10

Standard SMTP relay

9/10

Flexible routing rules for complex workflows

5/10

Standard API sending

Attachments 9/10

Up to 30MB with inline support

8/10

Up to 25MB with inline support

7/10

Standard attachment support

๐Ÿ“ง Marketing & Campaigns

Feature SendGrid Mailgun Sequenzy
Campaign builder 8/10

Full drag-and-drop builder in Marketing Campaigns

0/10

Not available

7/10

Campaign builder with SaaS templates

A/B testing 8/10

Subject line and content testing

0/10

Not available

7/10

Subject line testing

Automation 6/10

Basic automation in Marketing Campaigns

0/10

Not available

9/10

Pre-built SaaS lifecycle automation

Contact management 7/10

Contact lists with segmentation

3/10

Mailing lists via API

8/10

Contacts with billing data sync

Unsubscribe management 8/10

Group unsubscribes and preferences

6/10

Basic unsubscribe handling

8/10

Preference center

๐Ÿ’ป API & Developer Tools

Feature SendGrid Mailgun Sequenzy
API design 6/10

Functional but v2/v3 inconsistencies

6/10

Functional but dated in areas

8/10

Clean REST with lifecycle endpoints

Documentation 7/10

Comprehensive but dense

6/10

Adequate but hard to navigate

8/10

SaaS-focused guides

SDK quality 7/10

Official SDKs, some feel auto-generated

6/10

Official SDKs, some dated

7/10

Node.js and Python

Email validation 5/10

Available as paid add-on

9/10

Mailgun Optimize with real-time and bulk validation

0/10

Not available

Inbound processing 6/10

Inbound parse webhook

8/10

Full inbound routing with flexible rules

0/10

Not supported

๐Ÿš€ Deliverability & Infrastructure

Feature SendGrid Mailgun Sequenzy
IP reputation 8/10

15+ years of reputation management

6/10

Variable shared IP quality

8/10

SaaS-only pools

Dedicated IP 8/10

Available on Pro with warmup tools

7/10

Available on Scale plan

7/10

Available on Growth plan

Domain auth 7/10

SPF, DKIM, DMARC with link branding

7/10

SPF, DKIM, DMARC, tracking domain

8/10

Guided SPF, DKIM, DMARC setup

Scale capacity 10/10

Proven at billions per month

8/10

Handles high volume well

7/10

Optimized for SaaS scale

Compliance 9/10

Full CAN-SPAM, GDPR, unsubscribe headers

7/10

Basic compliance tools

8/10

Built-in compliance

๐ŸŽฏ SaaS-Specific Features

Feature SendGrid Mailgun Sequenzy
Billing integration 0/10

Not available

0/10

Not available

10/10

Native Stripe, Paddle, LemonSqueezy, Chargebee

Lifecycle sequences 4/10

Basic automation in marketing add-on

0/10

Not available

9/10

Pre-built onboarding, dunning, churn prevention

Dunning emails 2/10

Build with API

0/10

Not available

10/10

Auto-triggered by payment failures

Trial conversion 2/10

Build custom workflow

0/10

Not available

10/10

Pre-built from billing trial status

Revenue attribution 0/10

Not available

0/10

Not available

9/10

MRR impact per sequence

SendGrid vs Mailgun vs Sequenzy: Pricing

SendGrid has tiered monthly plans. Mailgun charges by email volume with feature gating by plan. Sequenzy charges by volume with all features included.

SendGrid Free Tier

Free: 100 emails/day

Mailgun Free Tier

Free trial, then $35/mo

Sequenzy

14-day free trial, then $19/mo

Tier SendGrid Mailgun Sequenzy Volume
Starter $19.95/mo

100,000 emails, basic analytics

$35/mo

50,000 emails, 5 days log retention

$19/mo

15,000 emails, all SaaS workflows, billing integration

50K-100K emails/month
Growth $89.95/mo

500,000 emails, dedicated IP, phone support

$90/mo

100,000 emails, dedicated IP, 15 days log retention

$49/mo

50,000 emails, dedicated IP, advanced analytics

100K-500K emails/month
Scale / Pro $249.95+/mo

1M+ emails, SLA, SSO, dedicated IP pool

$350+/mo

500K+ emails, 30 days log retention, SLA

$149/mo

200,000 emails, SLA, SSO

500K-1M+ emails/month

SendGrid: Watch Out For

  • !Marketing Campaigns is a separate add-on
  • !Email validation costs extra
  • !Dedicated IP add-on on lower plans

Mailgun: Watch Out For

  • !Email validation (Mailgun Optimize) is a separate add-on
  • !Log retention limited to 5 days on starter
  • !Dedicated IP costs extra on lower plans
  • !IP pool management fees

Sequenzy: Watch Out For

  • !Smaller SDK ecosystem
  • !No SMTP relay support
  • !No email validation service

Pricing Verdict: SendGrid offers more emails per dollar at lower tiers. Mailgun is pricier per email but includes unique features like email validation. Sequenzy is the best value for B2B SaaS teams needing lifecycle email at $19/mo.

Cost Comparison Note

Most SaaS teams need both transactional and lifecycle email. Using SendGrid or Mailgun plus a lifecycle tool costs $150-300/mo combined. Sequenzy combines both at $19/mo.

B2B SaaS Use Cases

How each platform handles the email workflows that matter most for B2B SaaS companies.

๐ŸŽฏ User Onboarding Sequences

Automated onboarding email sequences.

6/10
SendGrid
3/10
Mailgun
9/10
Sequenzy

SendGrid

Use Marketing Campaigns automation or build with transactional API. Visual editor for templates.

Mailgun

Send via Mailgun API. No automation. All sequencing in your codebase.

Sequenzy

Pre-built onboarding templates connected to billing. Branch by plan and engagement.

Verdict: Sequenzy wins with ready-made SaaS onboarding. SendGrid has basic automation. Mailgun has none.

Real-World Example

A SaaS needs 5 onboarding emails. Sequenzy offers a template. SendGrid requires Marketing Campaigns. Mailgun requires custom code.

Example subject line: Welcome to [App]. Get started in 3 steps.

๐Ÿ”” Transactional Notifications

System emails requiring reliable delivery.

8/10
SendGrid
7/10
Mailgun
7/10
Sequenzy

SendGrid

Reliable delivery via API or SMTP. Proven at massive scale. Dynamic templates.

Mailgun

Send via API or SMTP. Flexible routing rules. Proven infrastructure.

Sequenzy

Send via API with SaaS templates. Reliable delivery.

Verdict: SendGrid has a slight edge with proven scale and better shared IP reputation. Both handle transactional well. Sequenzy adds SaaS template value.

Real-World Example

A SaaS sends 100K transactional emails daily. Both SendGrid and Mailgun handle this.

Example subject line: Your password has been reset

๐Ÿ’ฐ Trial-to-Paid Conversion

Trial conversion emails tied to billing.

5/10
SendGrid
3/10
Mailgun
10/10
Sequenzy

SendGrid

Build with Marketing Campaigns automation or transactional API.

Mailgun

Send via API. No automation. Build everything from scratch.

Sequenzy

Purpose-built trial conversion connected to Stripe/Paddle.

Verdict: Sequenzy wins with native billing integration. SendGrid has basic automation. Mailgun has none.

Real-World Example

A SaaS with 14-day trials needs conversion emails. Sequenzy automates from billing data.

Example subject line: Your trial ends in 3 days.

๐Ÿ’ณ Payment Failed (Dunning)

Automated payment recovery emails.

5/10
SendGrid
3/10
Mailgun
10/10
Sequenzy

SendGrid

Build with transactional API from billing webhooks.

Mailgun

Send via API from billing webhooks. No dunning support.

Sequenzy

Automatic dunning from Stripe/Paddle failures. Escalating templates. Auto-stops on success.

Verdict: Sequenzy dominates dunning. Both SendGrid and Mailgun require custom development.

Real-World Example

A subscription SaaS needs escalating dunning. Sequenzy handles it automatically.

Example subject line: Action required: your payment failed

๐Ÿงน Email Validation

Verifying email addresses to improve deliverability.

5/10
SendGrid
9/10
Mailgun
2/10
Sequenzy

SendGrid

Email validation add-on available. Validates at registration or cleans existing lists.

Mailgun

Mailgun Optimize provides real-time and bulk validation. Integrated into your sending workflow.

Sequenzy

Not available natively. Relies on bounce handling for list hygiene.

Verdict: Mailgun has the best built-in email validation. SendGrid offers it as an add-on. Sequenzy does not have validation.

Real-World Example

A SaaS with 50K signups/month validates emails at registration. Mailgun handles this natively.

Example subject line: N/A

๐Ÿ”„ Churn Prevention

Re-engagement emails for declining users.

5/10
SendGrid
3/10
Mailgun
9/10
Sequenzy

SendGrid

Build re-engagement in Marketing Campaigns with synced user data.

Mailgun

Send via API when your app detects at-risk users. No behavior tracking.

Sequenzy

Churn prevention combining usage with billing data. Pre-built win-back sequences.

Verdict: Sequenzy wins with billing-aware churn prevention. SendGrid has basic re-engagement. Mailgun has nothing.

Real-World Example

A SaaS wants automated re-engagement. Sequenzy combines behavior and billing data.

Example subject line: We miss you. Here is what you have been missing.

๐Ÿ“ฅ Inbound Email Processing

Receiving and processing emails sent to your app.

6/10
SendGrid
8/10
Mailgun
0/10
Sequenzy

SendGrid

Inbound parse webhook forwards parsed emails to your endpoint.

Mailgun

Full inbound routing with flexible rules. Route by recipient, domain, or content pattern.

Sequenzy

Not supported.

Verdict: Mailgun has better inbound routing with more flexibility. SendGrid offers basic inbound parsing.

Real-World Example

A SaaS processes reply emails. Mailgun has the most flexible routing. SendGrid supports basic parsing.

Example subject line: Re: Your support ticket

๐Ÿ“ˆ Upsell & Expansion

Upgrade emails based on usage.

4/10
SendGrid
3/10
Mailgun
9/10
Sequenzy

SendGrid

Build upsell campaigns in Marketing Campaigns.

Mailgun

Send via API when opportunities are detected. No built-in support.

Sequenzy

Automatic triggers on plan limits. Personalized by billing history.

Verdict: Sequenzy automates expansion with billing data. SendGrid can support basic campaigns. Mailgun has no support.

Real-World Example

An API platform upsells users hitting limits. Sequenzy automates this.

Example subject line: You are approaching your plan limit

The Bigger Picture

Neither platform offers SaaS-specific lifecycle features. For billing-triggered workflows, Sequenzy fills the gap with native Stripe/Paddle integrations.

Automation Capabilities

Email automation is critical for B2B SaaS. Here is how SendGrid, Mailgun, and Sequenzy compare.

Capability SendGrid Mailgun Sequenzy
Visual workflow builder Yes

Basic builder in Marketing Campaigns

No

Not available

Yes

Visual builder with SaaS templates

Event-based triggers Yes

Basic triggers in Marketing Campaigns

No

Your app calls the API

Yes

Product + billing events

Drip sequences Yes

Basic drip campaigns

No

Not available

Yes

Pre-built SaaS lifecycle sequences

Conditional branching Yes

Basic if/else

No

Build in code

Yes

Branch by plan, MRR, trial status

Email routing Yes

Standard SMTP relay

Yes

Flexible inbound routing rules

No

Standard sending

Goal tracking No

Not available

No

Not available

Yes

Auto-remove on billing events

Dynamic content Yes

Handlebars dynamic data

Yes

Recipient variables

Yes

Dynamic with billing data

API & Developer Experience

For B2B SaaS teams, the API quality directly impacts how fast you can integrate and iterate on email.

SendGrid API

  • SDKs: Node.js, Python, Go, Ruby, PHP, Java, C#
  • Docs: 7/10
  • Webhooks: Event webhooks with basic signing
  • Rate Limit: Varies by plan, high capacity at scale
  • Batch: Up to 1,000 personalizations per request

Mailgun API

  • SDKs: Python, Ruby, Java, C#, Go, PHP, Node.js
  • Docs: 6/10
  • Webhooks: Webhook events for delivery, opens, clicks, bounces
  • Rate Limit: Varies by plan, generally generous
  • Batch: Batch via recipient variables

Sequenzy API

  • SDKs: Node.js (official), Python (official), REST API
  • Docs: 8/10
  • Webhooks: Email and billing events with retry
  • Rate Limit: 50 req/s, higher on Scale
  • Batch: Batch with per-recipient personalization

SendGrid Code Example

const sgMail = require("@sendgrid/mail");
sgMail.setApiKey(process.env.SENDGRID_API_KEY);

await sgMail.send({
  to: "user@company.com",
  from: "hello@acme.com",
  subject: "Welcome",
  templateId: "d-abc123",
  dynamicTemplateData: { firstName: "Sarah" },
});

Mailgun Code Example

const Mailgun = require("mailgun.js");
const formData = require("form-data");
const mg = new Mailgun(formData);
const client = mg.client({ username: "api", key: "key" });

await client.messages.create("acme.com", {
  from: "Acme <hello@acme.com>",
  to: ["user@company.com"],
  subject: "Welcome",
  template: "welcome",
  "h:X-Mailgun-Variables": JSON.stringify({
    firstName: "Sarah",
  }),
});

Sequenzy Code Example

import { Sequenzy } from "sequenzy";
const sq = new Sequenzy("sq_your_api_key");

await sq.subscribers.add({
  email: "user@company.com",
  firstName: "Sarah",
  stripeCustomerId: "cus_abc123",
});

await sq.sequences.trigger({
  email: "user@company.com",
  sequence: "trial_onboarding",
});

Email Deliverability Comparison

Your emails are useless if they do not reach the inbox. Here is how all three platforms handle deliverability.

Factor SendGrid Mailgun Sequenzy
Infrastructure Twilio-backed with 15+ years of reputation data Sinch-backed with global nodes Managed with SaaS-only pools
Inbox Placement ~95-97% (varies by sender) ~92-96% (shared IPs can vary) ~96-98% (SaaS-only pools)
Dedicated IP Available on Pro ($89.95/mo) Available on Scale ($90/mo) Available on Growth ($49/mo)
Auth Protocols SPF, DKIM, DMARC, link branding SPF, DKIM, DMARC, tracking domain SPF, DKIM, DMARC, Custom Return-Path
Email Validation Paid add-on Mailgun Optimize (built-in paid feature) Not available
IP Warmup Warmup tools with volume scheduling Manual warmup with guidelines Guided warmup

SendGrid generally has stronger deliverability due to more mature IP management. Mailgun shared IPs can be inconsistent. Both benefit from dedicated IPs. Sequenzy SaaS-only pools tend to have better reputation since all senders are legitimate software companies.

Integration Ecosystem

SendGrid has ~100 integrations, Mailgun has ~50, and Sequenzy has ~25. Here is how they compare across key B2B SaaS categories.

Payment & Billing

Service SendGrid Mailgun Sequenzy
Stripe Yes (API Only) Yes (API Only) Yes (Native)
Paddle Yes (API Only) Yes (API Only) Yes (Native)

CRM

Service SendGrid Mailgun Sequenzy
HubSpot Yes (3rd Party) Yes (3rd Party) Yes (Official)
Salesforce Yes (Official) Yes (3rd Party) Yes (3rd Party)

Automation & Workflow

Service SendGrid Mailgun Sequenzy
Zapier Yes (Official) Yes (Official) Yes (Official)
Make (Integromat) Yes (Official) Yes (Official) Yes (Official)
n8n Yes (Official) Yes (Official) Yes (3rd Party)

Product Analytics

Service SendGrid Mailgun Sequenzy
Segment Yes (Official) Yes (3rd Party) Yes (Official)
Mixpanel Yes (3rd Party) No (None) Yes (3rd Party)

Development Frameworks

Service SendGrid Mailgun Sequenzy
Django/Flask Yes (Official) Yes (Official) Yes (Official)
Rails Yes (Official) Yes (Official) Yes (API Only)
Next.js Yes (API Only) Yes (API Only) Yes (API Only)

Analytics & Reporting

What data you can track and how each platform helps you measure email performance.

Metric SendGrid Mailgun Sequenzy
Open rate Per-campaign and per-email Per-email tracking Per-campaign and per-sequence
Click tracking Link-level with engagement metrics Click tracking with URL rewriting Link-level with conversion attribution
Bounce tracking Categorization with auto-suppression Bounce handling with suppression With payment context
Revenue attribution Not available Not available MRR impact per sequence
Dashboard Full analytics dashboard Analytics dashboard with charts SaaS-focused with lifecycle metrics
Log retention 30+ days on all plans 5-30 days depending on plan 30+ days
Export CSV, scheduled reports, API API and limited CSV CSV plus API with revenue data

SendGrid: Unique Features

  • + ISP-level stats
  • + A/B testing analytics
  • + Scheduled reports
  • + Marketing campaign dashboards

Mailgun: Unique Features

  • + Email validation analytics
  • + Inbound email routing analytics
  • + Tag-based categorization
  • + Inbox placement testing

Sequenzy: Unique Features

  • + MRR impact per sequence
  • + Trial conversion tracking
  • + Dunning recovery dashboard
  • + Churn prevention metrics
  • + Lifecycle overview

Pros & Cons

SendGrid

Pros

  • + Proven at billions of emails per month
  • + Marketing Campaigns with campaign builder and automation
  • + Largest integration ecosystem
  • + Enterprise SLAs backed by Twilio
  • + Better shared IP reputation than Mailgun
  • + Full SMTP relay support
  • + 30+ days log retention on all plans
  • + Official Salesforce integration

Cons

  • - API design feels dated
  • - Dashboard can be complex
  • - Marketing Campaigns is a paid add-on
  • - Support quality reportedly declined post-acquisition
  • - Complex pricing with add-ons
  • - No SaaS-specific features
  • - Inbound email less flexible than Mailgun
  • - Email validation less robust than Mailgun Optimize

Mailgun

Pros

  • + Best-in-class email validation with Mailgun Optimize
  • + Flexible inbound email routing and parsing
  • + Strong SMTP relay with routing rules
  • + Action Mailer support for Rails
  • + Tag-based analytics for categorization
  • + Batch sending with recipient variables
  • + Good Python SDK
  • + Flexible email routing API

Cons

  • - Shared IP reputation can be inconsistent
  • - No marketing campaign features
  • - Limited log retention on lower plans (5 days)
  • - API documentation can be hard to navigate
  • - SDKs feel less polished
  • - Multiple ownership changes create uncertainty
  • - No SaaS lifecycle or billing features
  • - Higher per-email cost than SendGrid at similar volume

Who Should Use What?

Specific recommendations based on your company type and needs.

Early-stage SaaS

Startup needing email infrastructure fast.

Sequenzy at $19/mo includes transactional and lifecycle email with billing integration. Neither SendGrid nor Mailgun offers SaaS-specific features.

Sequenzy

Marketing + transactional in one platform

Need campaign management alongside transactional.

SendGrid is the only option here with marketing campaigns. Mailgun has no marketing features.

SendGrid

SaaS needing email validation

High-volume signups requiring email verification.

Mailgun Optimize is the best built-in email validation. SendGrid offers it but as a weaker add-on.

Mailgun

Product-led growth SaaS

Self-serve signups with billing-aware lifecycle email.

Sequenzy connects to Stripe/Paddle for trial conversion, dunning, and churn prevention.

Sequenzy

High-volume sender

Sending millions monthly at scale.

SendGrid has the most proven infrastructure at massive scale, backed by Twilio.

SendGrid

Rails app needing SMTP

Ruby on Rails with Action Mailer setup.

Mailgun has excellent Rails/Action Mailer integration with flexible SMTP routing.

Mailgun

Migration Guide

Migrating from SendGrid to Mailgun

Difficulty: Moderate ~1-2 weeks

Steps

  1. 1. Set up Mailgun account and verify domain
  2. 2. Convert SendGrid templates to Mailgun Handlebars format
  3. 3. Update API calls from SendGrid SDK to Mailgun SDK
  4. 4. Migrate SMTP credentials if using relay
  5. 5. Set up webhook endpoints
  6. 6. Test all email flows
  7. 7. Migrate traffic gradually

Watch Out For

  • ! Marketing Campaigns features have no Mailgun equivalent
  • ! Log retention may be shorter on lower Mailgun plans
  • ! SendGrid group unsubscribes have no direct equivalent
  • ! Analytics dashboards differ significantly

Migrating from Mailgun to SendGrid

Difficulty: Moderate ~1-2 weeks

Steps

  1. 1. Set up SendGrid account and verify domain
  2. 2. Convert Mailgun templates to SendGrid dynamic templates
  3. 3. Update API calls from Mailgun SDK to SendGrid SDK
  4. 4. Migrate SMTP relay configuration
  5. 5. Set up webhook endpoints
  6. 6. Test all email flows
  7. 7. Switch traffic

Watch Out For

  • ! Mailgun inbound routing needs to be reconfigured
  • ! Email validation needs to switch to SendGrid add-on or third-party
  • ! Mailgun routing rules have no direct SendGrid equivalent
  • ! Historical data does not transfer

The Bottom Line

Choose SendGrid if...

  • You need marketing campaigns alongside transactional email
  • Scale and proven infrastructure are your priorities
  • You want the largest integration ecosystem
  • You need enterprise SLAs backed by Twilio
  • You want longer log retention out of the box
  • You need a Salesforce integration

Choose Mailgun if...

  • You need built-in email validation
  • You need flexible inbound email routing
  • You use Rails with Action Mailer
  • You need complex email routing rules
  • You want tag-based email categorization
  • SMTP flexibility with routing is important

Frequently Asked Questions

Is SendGrid more reliable than Mailgun?

SendGrid generally has better deliverability and more consistent shared IP reputation. Mailgun shared IPs have varied. For both platforms, a dedicated IP improves reliability. SendGrid has a longer track record (15+ years) and handles more volume globally.

Does Mailgun have better email validation than SendGrid?

Yes. Mailgun Optimize is a more mature and comprehensive email validation service. SendGrid offers validation as an add-on but it is not as feature-rich as Mailgun Optimize, which provides real-time and bulk validation with detailed risk assessment.

Which is cheaper for 100K emails per month?

SendGrid costs $89.95/mo for up to 500K emails. Mailgun costs $90/mo for 100K emails. At this volume, SendGrid gives you more emails per dollar. Sequenzy at $49/mo gives you 50K emails with lifecycle features included.

Can I use both SendGrid and Mailgun together?

Yes, some teams use SendGrid for marketing/transactional sending and Mailgun for inbound email processing or email validation. This adds complexity but leverages each platform strengths.

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