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CRM

Best CRM Platforms for B2B SaaS

Your CRM is the foundation of your sales and customer operations. Choose the right platform to manage relationships, track deals, and drive revenue growth.

Editor's Choice
1

Salesforce

The enterprise CRM standard with unmatched customization, a massive ecosystem, and comprehensive B2B features for complex sales cycles.

From $25/user/mo
Enterprise & Mid-Market
2

HubSpot CRM

Modern, user-friendly CRM with excellent free tier. Best for companies wanting an all-in-one platform for sales, marketing, and service.

Free - $1,200/mo
Growing Companies
3

Pipedrive

Sales-focused CRM with intuitive visual pipeline management. Perfect for SMB sales teams that want simplicity without sacrificing power.

From $14/user/mo
SMB Sales Teams
4

Close

Built for inside sales with native calling, email, and SMS. Ideal for high-velocity B2B SaaS sales teams.

From $49/user/mo
Inside Sales
5

Freshsales

AI-powered CRM with built-in phone and email. Good balance of features and affordability.

Free - $69/user/mo
Value Seekers
6

Monday Sales CRM

Visual, customizable CRM built on Monday.com. Great for teams who like flexible, board-based workflows.

From $12/user/mo
Visual Workflow Fans
7

Zoho CRM

Feature-rich CRM at competitive pricing. Part of the extensive Zoho ecosystem.

Free - $52/user/mo
Budget-Conscious
8

Copper

Google Workspace-native CRM that lives inside Gmail. Perfect for Google-centric organizations.

From $29/user/mo
Google Users

Choosing the Right CRM for B2B SaaS

The CRM market is crowded, but B2B SaaS companies have specific needs that narrow down the options. You need a CRM that handles complex B2B sales cycles, integrates with your existing tech stack, and scales as your company grows.

CRM Requirements for B2B SaaS

  • Deal Pipeline Management: Visual pipelines that match your sales process, with customizable stages and probability tracking.
  • Contact & Account Hierarchy: Handle multiple contacts per account with clear relationship mapping.
  • Activity Tracking: Log calls, emails, meetings, and demos without manual data entry.
  • Integration Capabilities: Connect with your email marketing (like Sequenzy), calendar, calling tools, and other stack components.
  • Reporting & Forecasting: Accurate pipeline forecasts and performance metrics.
  • Scalability: Pricing and features that grow with your team.

CRM by Company Stage

Startups (1-10 employees): Start with HubSpot's free CRM or Pipedrive. Both are easy to set up and provide great value without overwhelming small teams with complexity.

Scale-ups (10-100 employees): Consider HubSpot's paid tiers, Salesforce Essentials, or Close if you have a high-velocity inside sales motion. The key is finding the balance between features and ease of use.

Mid-Market & Enterprise (100+ employees): Salesforce becomes the natural choice for its customization, ecosystem, and enterprise capabilities. HubSpot Enterprise is a solid alternative for companies wanting a more modern UX.

Integration with Email Marketing

Your CRM should integrate seamlessly with your email marketing platform. When evaluating CRMs, consider how they connect with tools like Sequenzy for:

  • Syncing contact and account data bidirectionally
  • Triggering email sequences based on deal stage changes
  • Viewing email engagement data within the CRM
  • Attributing revenue to email campaigns

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