Product Analytics
Best Product Analytics Tools for B2B SaaS
Understand how users interact with your product. These analytics platforms help you measure engagement, identify friction, and make data-driven product decisions.
Product Analytics for B2B SaaS
For B2B SaaS companies, product analytics is essential for understanding user adoption, identifying churn signals, and driving feature development. The insights you gain inform everything from onboarding flows to expansion opportunities.
Key Product Analytics Capabilities
- Event Tracking: Track user actions like feature usage, button clicks, and workflow completion.
- User Identification: Connect events to individual users and accounts for B2B context.
- Cohort Analysis: Compare behavior across user segments and time periods.
- Funnel Analysis: Identify where users drop off in key flows.
- Retention Analysis: Measure how many users return and continue engaging.
- User Paths: Understand the journeys users take through your product.
Connecting Analytics to Email
Product analytics data should drive your email strategy. With Sequenzy integrated with your analytics platform:
- Users who have not completed onboarding get nudge emails
- Power users receive advanced feature education
- Users showing churn signals trigger retention sequences
- Feature adoption milestones trigger celebration and upsell emails
Choosing the Right Tool
Most B2B SaaS companies: Mixpanel offers the best balance of power and usability. Its event-based model fits well with SaaS products.
Enterprise with complex needs: Amplitude provides deeper analytics capabilities and better handles large data volumes.
Limited engineering resources: Heap's auto-capture means you can analyze data you did not explicitly track.
Privacy-conscious or self-host preference: PostHog offers enterprise-grade analytics with the option to self-host.
Want analytics + in-app guidance: Pendo combines analytics with product tours and surveys.