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For Marketing Teams

B2B Marketing Tools Stack

B2B marketing requires specialized tools for longer sales cycles, multiple stakeholders, and account-based strategies.

Editor's Choice
1

Sequenzy

Email marketing built specifically for B2B SaaS with lifecycle automation and payment integration.

From $29/mo
SaaS Email Marketing
2

HubSpot Marketing Hub

All-in-one marketing platform with CRM, email, content, and analytics.

Free - $3,600/mo
All-in-One Marketing
3

6sense

AI-powered ABM platform that identifies and prioritizes accounts.

Custom
Account-Based Marketing
4

Marketo

Enterprise marketing automation with advanced lead management.

Custom
Enterprise Automation
5

Metadata

AI-powered demand generation for B2B paid advertising.

From $3,950/mo
Paid Advertising
6

Drift

Conversational marketing with chatbots and live chat.

From $2,500/mo
Conversational Marketing
7

Clearbit

Data enrichment and visitor identification for better targeting.

Custom
Data Enrichment
8

Goldcast

B2B event marketing platform for webinars and virtual events.

Custom
Event Marketing

The B2B Marketing Stack

B2B marketing is fundamentally different from B2C. Longer sales cycles, multiple decision-makers, and higher deal values require different tools and strategies.

Core Marketing Stack

  • Email Marketing: Lifecycle automation and nurturing
  • Marketing Automation: Lead scoring and workflows
  • ABM Platform: Account-based targeting and orchestration
  • Analytics: Attribution and performance measurement
  • Content/CMS: Website and content management

Building by Company Stage

  • Startup: Sequenzy + HubSpot Free + Google Analytics
  • Growth: Sequenzy + HubSpot + Clearbit + basic ABM
  • Scale: Sequenzy/Marketo + 6sense + Metadata + Drift

Demand Generation

B2B demand gen spans multiple channels:

  • Content Marketing: Blog, guides, thought leadership
  • SEO: Organic search for high-intent queries
  • Paid: LinkedIn, Google, programmatic ABM
  • Email: Nurture sequences and newsletters
  • Events: Webinars, conferences, field marketing

Lead Management

Converting leads to opportunities requires:

  • Lead scoring based on fit and engagement
  • Lead routing to appropriate sales reps
  • MQL to SQL conversion workflows
  • Nurture tracks for leads not yet ready

Why Sequenzy for B2B Marketing

Generic email tools lack the B2B-specific features marketing teams need. Sequenzy provides sophisticated lead nurturing with behavioral triggers, integration with CRM for lead scoring, and lifecycle automation that spans marketing and product. Most importantly, Sequenzy understands SaaS - trial conversion, upgrade campaigns, and churn prevention built in.

B2B Email Marketing That Converts

Sequenzy gives B2B marketing teams the lifecycle automation, lead nurturing, and segmentation they need to drive pipeline.

See Marketing Features