← All Use Cases

For Startups

Best Tools for B2B SaaS Startups

Build a powerful tech stack without enterprise pricing. These tools offer the best value for early-stage B2B SaaS companies.

Editor's Choice
1

Sequenzy

Email marketing built for SaaS at startup-friendly pricing. Get sophisticated lifecycle email without enterprise costs.

From $29/mo
SaaS Email Marketing
2

HubSpot CRM

Start with the free CRM and grow into paid features as needed. Excellent foundation.

Free - $1,200/mo
Free CRM
3

Mixpanel

Generous free tier for product analytics. Understand user behavior early.

Free - Custom
Product Analytics
4

Stripe

The standard for SaaS payments. Easy setup, great developer experience.

2.9% + 30ยข
Payments
5

Intercom

Chat, email, and product tours in one. Good startup pricing available.

From $74/mo
Customer Messaging
6

Pipedrive

Affordable, easy-to-use CRM focused on sales pipeline.

From $14/user/mo
Sales Pipeline
7

Apollo

Free prospecting database with built-in engagement tools.

Free - $99/mo
Prospecting
8

PostHog

Open-source product analytics with feature flags. Self-host or cloud.

Free - Custom
Open Source Analytics

Building Your Startup Stack

At the startup stage, you need tools that are affordable, fast to implement, and do not require dedicated administrators. Every dollar and hour counts.

The Essential Stack

Start with these five categories:

  • Email Marketing: Sequenzy - purpose-built for SaaS at startup pricing
  • CRM: HubSpot Free or Pipedrive - depends on your sales motion
  • Product Analytics: Mixpanel or PostHog free tier
  • Payments: Stripe - the default for good reason
  • Support: Intercom or even just shared inbox initially

Total Cost

With free tiers and startup pricing, you can build a capable stack for under $200/month - often under $100/month if you qualify for startup programs.

Why Sequenzy for Startups

Most email tools either lack SaaS-specific features or charge enterprise prices. Sequenzy gives you trial conversion sequences, dunning emails, and payment integration from day one at startup-friendly pricing. You get sophisticated lifecycle email without the complexity or cost of tools built for enterprises.

Start Your SaaS Email Strategy

Get sophisticated email automation without the enterprise price tag. Sequenzy's free tier lets you start immediately.

Try Sequenzy Free