For Sales Teams
B2B Sales Tools Stack
Modern B2B sales requires more than a CRM. Build a sales stack that helps your team find, engage, and close more deals.
The Modern Sales Stack
B2B sales has evolved dramatically. Today's top-performing teams leverage specialized tools across the entire sales process - from prospecting to close to expansion.
Core Sales Stack Components
- CRM: System of record for all customer data
- Sales Engagement: Sequencing and automation for outreach
- Sales Intelligence: Data and insights about prospects
- Conversation Intelligence: Learn from every call
- Email Automation: Nurture leads until sales-ready
Building Your Stack
Start with your sales motion:
- High-velocity/SMB: HubSpot + Apollo + Sequenzy
- Mid-market: Salesforce + Outreach + Gong + ZoomInfo
- Enterprise: Salesforce + Outreach + Gong + 6sense + ZoomInfo
Prospecting and Data
Finding the right accounts and contacts is foundational. Modern prospecting tools provide:
- Contact databases with verified emails and phones
- Company firmographics and technographics
- Intent data showing buying signals
- Enrichment to keep CRM data current
Engagement and Automation
Once you have targets, you need to reach them efficiently:
- Multi-channel sequences (email, phone, social)
- A/B testing for messaging optimization
- Task automation to reduce manual work
- Analytics to identify what works
Email's Role in Sales
Marketing email automation warms prospects before sales engagement and nurtures leads who are not ready. Sequenzy's integration with CRMs means sales sees every email interaction, and marketing sequences automatically stop when prospects engage with sales.
Warm Up Prospects Automatically
Sequenzy's email sequences educate and engage prospects before and after sales touches, increasing conversion rates.
See Sales Email Sequences