Revenue Operations Tools Stack

Building a RevOps Stack

Revenue operations (RevOps) is the strategic alignment of sales, marketing, and customer success operations to drive efficient growth. The RevOps tech stack enables this alignment through data, process, and insights.

Core RevOps Functions

• Systems Administration: Managing CRM and integrated tools
• Process Optimization: Designing efficient workflows
• Data Management: Ensuring data quality and accessibility
• Analytics: Reporting and insights across the funnel
• Forecasting: Predicting and managing revenue

The RevOps Tech Stack

• CRM: System of record (Salesforce, HubSpot)
• Revenue Intelligence: Conversation and deal insights (Gong, Clari)
• Forecasting: Pipeline and revenue prediction (Clari, InsightSquared)
• Data Operations: Enrichment and hygiene (Clearbit, LeanData)
• Attribution: Marketing impact measurement

Key RevOps Metrics

RevOps tracks metrics across the entire revenue engine:

• Pipeline: Coverage, velocity, conversion rates
• Forecast: Accuracy, commit vs. closed
• Efficiency: CAC, LTV, payback period, magic number
• Retention: Net revenue retention, gross retention, churn
• Activity: Productivity metrics across teams

Data Integration Challenges

RevOps success depends on connected data:

• Marketing data must flow to sales for lead context
• Product usage must inform CS and sales priorities
• Financial data must be accessible for forecasting
• All teams need unified customer views

Email in Revenue Operations

Email touches every part of the revenue engine. Sequenzy provides RevOps teams with clear visibility into email's revenue impact through native payment integration. See which sequences drive conversions, which campaigns reduce churn, and how email contributes to expansion revenue. All without complex attribution setup.