Comparison
Outreach vs Salesloft
The two leading sales engagement platforms for B2B SaaS compared. Automate and optimize your sales outreach.
| Feature | Outreach | Salesloft |
|---|---|---|
| Market Position | Market leader | Strong #2 |
| Pricing | Custom | Custom |
| Sequence Builder | Excellent | Excellent |
| AI Features | Advanced (Kaia) | Strong (Rhythm) |
| Analytics | Comprehensive | Good |
| Coaching | Good | Strong |
| Ease of Use | Good | Slightly better |
| Deal Management | Strong | Good |
Sales Engagement Platform Comparison
Outreach and Salesloft help B2B sales teams automate and optimize outreach through email, phone, social, and more. Both have evolved from pure sequencing tools to comprehensive sales engagement platforms with AI assistance and analytics.
Outreach: The Market Leader
- Sequence Power: Sophisticated multi-channel sequences with advanced logic and branching.
- Outreach Kaia: AI assistant for real-time call guidance and note-taking.
- Analytics Depth: Comprehensive reporting on sequence and rep performance.
- Deal Acceleration: Deal rooms and management tools beyond basic sequencing.
- Enterprise Scale: Proven at large sales organizations.
Salesloft: The Strong Alternative
- Cadence Excellence: Intuitive sequence builder that reps love.
- Salesloft Rhythm: AI-powered deal and activity prioritization.
- Coaching Focus: Strong tools for manager coaching and rep development.
- User Experience: Often cited as more intuitive than Outreach.
- Good Value: Competitive pricing against Outreach.
Key Differences
Feature Depth vs. Usability: Outreach tends to have more features and capabilities. Salesloft is often considered easier to use and adopt.
AI Approach: Both have invested heavily in AI. Outreach Kaia focuses on real-time call assistance. Salesloft Rhythm emphasizes workflow prioritization.
Pricing: Both are custom-priced. Salesloft is often perceived as slightly more affordable, though this varies by deal.
Sales Engagement vs. Marketing Email
Sales engagement platforms like Outreach and Salesloft focus on 1-to-1 sales outreach. They complement rather than replace marketing email tools like Sequenzy:
- Sequenzy handles lifecycle email (onboarding, retention, expansion)
- Outreach/Salesloft handles sales prospecting and deal progression
- Marketing nurtures leads until they are sales-ready
- Sales engagement takes over for direct selling
Our Recommendation
Both are excellent choices for B2B SaaS sales teams. Outreach has a slight edge in features and analytics for larger, complex sales organizations. Salesloft often wins on usability and value for mid-market teams. Request demos of both and involve your sales reps in the evaluation - adoption is everything.