Clearbit vs ZoomInfo

B2B Data Solutions Compared

Clearbit and ZoomInfo serve different primary purposes despite overlap. Clearbit excels at data enrichment through APIs, while ZoomInfo is a comprehensive sales intelligence platform with a massive contact database.

Clearbit: API-First Data Enrichment

• Enrichment Excellence: Turn an email address into a complete company and contact profile in real-time.
• Developer-Friendly: Clean APIs that integrate easily into your product and workflows.
• Company Data Quality: Excellent firmographic data including tech stack, funding, and more.
• Website Reveal: Identify anonymous website visitors at the company level.
• Form Shortening: Enrich form submissions to reduce friction.
• HubSpot Ownership: Now part of HubSpot, with deepening integration.

ZoomInfo: Sales Intelligence Platform

• Massive Contact Database: Millions of B2B contacts with direct dials and verified emails.
• Intent Data: Know which accounts are actively researching solutions.
• Prospecting Tools: Built-in tools for finding and reaching decision-makers.
• Workflows: Sales automation and engagement features (via Engage).
• Chorus Integration: Conversation intelligence included in some packages.

Use Case Differences

Choose Clearbit when: You need to enrich existing data in real-time. You are building data into your product experience. You want to identify website visitors. API-first approach fits your stack. You use HubSpot.

Choose ZoomInfo when: You need a contact database for prospecting. Intent data is important to your strategy. You want a complete sales intelligence platform. Your sales team needs to find net-new contacts.

Data and Email Marketing

Both platforms can enhance your email marketing. When combined with Sequenzy:

• Clearbit enrichment improves segmentation and personalization
• Company data enables account-based email strategies
• Website visitor data can trigger targeted sequences
• Better data means more relevant email content