Comparison
Clearbit vs ZoomInfo
Two approaches to B2B data: record enrichment that now lives inside HubSpot, versus a sales intelligence platform sold in six named packages. Neither publishes a list price on the pages we read, so this comparison is about what each product does, how it is packaged and what to ask for in a quote.
Short answer
Pick Clearbit if HubSpot is your CRM and your problem is incomplete records: Clearbit's homepage describes enriching every record, scoring and routing leads with standardized industry codes, and revealing anonymous visitors by IP. Pick ZoomInfo if your problem is finding net-new people: its pricing page lists contact and company profiles with mobile numbers and business email, and moves to buyer intent signals, website visitors and workflows on the Copilot Advanced package. Prices for both are quote-based, so budget by asking for a written quote for your seat and credit count.
| Decision area | Clearbit | ZoomInfo |
|---|---|---|
| Where it sits | Clearbit's homepage says it has joined HubSpot | A standalone sales and marketing intelligence vendor |
| Published price | None shown on clearbit.com | None shown; packages are listed by name on the pricing page |
| Packages | No tiers described on the homepage | Professional, Copilot Advanced, Copilot Enterprise, Marketing Demand, ABM Lite, ABM Enterprise |
| Included credits | Not stated | 75K credits on Marketing Demand; 150K on ABM Enterprise |
| Record enrichment | Enriches leads, contacts and accounts with global coverage | Contact and company profiles, technologies and funding data, mobile numbers and business email |
| Lead routing data | 6-digit NAICS, GICS and SIC industry codes, corporate hierarchies, normalized role and seniority | Territory management filters, account fit score, buying group filters and indicators (Copilot Advanced) |
| Buying intent | Turns anonymous website traffic into intent signals with IP intelligence | Buyer intent signals on Copilot Advanced, real-time signals on Copilot Enterprise, intent topics on marketing packages |
| Integrations named | HubSpot | Salesforce, HubSpot, Marketo, Eloqua, Dynamics, Zoho, Outreach and Salesloft on the marketing packages |
B2B Data Solutions Compared
Clearbit and ZoomInfo serve different primary purposes despite overlap. Clearbit's own site describes data that fills in and standardizes the records you already have, while ZoomInfo is a comprehensive sales intelligence platform that also helps you find people you have never contacted. The practical question is whether you are cleaning a funnel or filling one.
Clearbit: enrichment inside the HubSpot world
- Enrichment: The Clearbit homepage promises data for leads, contacts and accounts with global coverage, combining public web data, proprietary data and language models.
- Routing data: Industry categorization down to 6-digit NAICS, GICS and SIC, corporate hierarchies that link parents and subsidiaries, and roles and seniority normalized from raw titles so they map to your ideal customer profile.
- Website reveal: IP intelligence turns anonymous traffic into a visitor dashboard of companies that match your profile.
- Form shortening: Remove fields that Clearbit can enrich from an email address, and show a field only when no enrichment value exists.
- HubSpot ownership: The homepage title reads "Clearbit has joined HubSpot", so expect the product to be packaged and bought through HubSpot over time.
ZoomInfo: packages for sales and for marketing
The ZoomInfo pricing page lists six packages and no prices. The sales packages build on each other. Professional covers contact and company profiles, mobile numbers and business email, CRM integrations, a Chrome extension and AI email generation. Copilot Advanced adds location and hierarchy data, buyer intent signals, website visitors, champion tracking and workflows. Copilot Enterprise adds real-time intent, sales activity automation, custom integrations and a dedicated customer service manager.
- Marketing Demand: 75K included credits, 25 intent topics, dynamic audiences and retargeting, and CRM and marketing automation integrations with Salesforce, HubSpot, Marketo, Eloqua and others.
- ABM Lite: Everything in Demand plus 100 intent topics and the ZoomInfo Display Network with 10 active campaigns and 10K accounts.
- ABM Enterprise: 150K included credits, unlimited intent topics and unlimited display campaigns.
- Conversation intelligence: The same page promotes Chorus for analyzing sales calls, email and phone outreach.
Cost: what you can know before the sales call
Neither vendor lets you calculate a price from public pages, so treat the quote as the first real number. Ask for three things in writing: the price per seat or per package, how many credits are included and what a credit buys (a contact export, an enrichment, an intent topic), and the renewal terms. ZoomInfo's marketing packages state credit allowances of 75K and 150K, which is the one number you can plan around.
If you are weighing Clearbit because you already run HubSpot, the CRM side of the bill is public (see the Sales Hub pricing page). Starter starts at $7 per seat per month, Professional at $90 per seat and Enterprise at $150 per seat, with a required one-time Professional onboarding fee of $1,500. These are seat prices for the CRM, not prices for Clearbit's data, so use them to size the CRM you would pair with enrichment, not to price the data itself.
Use Case Differences
Choose Clearbit when: your records are incomplete and routing depends on firmographics. You want standardized industry codes, parent-and-subsidiary hierarchies and clean roles. You want to identify website visitors by company. You shorten forms by enriching from email. You use HubSpot, which now owns the product.
Choose ZoomInfo when: your reps need a source of net-new contacts with mobile numbers and business email. Intent signals and buying groups drive your account lists. You run Salesforce, Marketo or Eloqua and want a named integration. Your marketing team needs audiences for retargeting and display campaigns with a package built for it.
Switching and running both
- Export the fields you actually use today, such as employee band, industry, role and seniority, and write down which of them drive a routing rule.
- Check each routing field against the other vendor's vocabulary. Clearbit documents NAICS, GICS and SIC codes and normalized roles; ZoomInfo documents company attributes, location and hierarchy data on its higher packages. Values will not map one-to-one.
- Test on a sample of 200 records from your CRM that you already know are correct, and count mismatches before you replace anything.
- If you run both, assign each a job: one writes firmographic fields, the other supplies new prospects, so they do not overwrite each other in the CRM.
- Plan credit use. ZoomInfo's marketing packages carry fixed credit pools, so large exports and enrichments consume them.
Data and Email Marketing
Both platforms can enhance your email marketing when the enrichment fields are mapped to explicit audience, consent, and personalization rules. Enriched data does not equal consent to send, so keep a field that records where each address came from.
- Standardized industry and role fields give you cleaner segments than free-text titles.
- Company data enables account-based email strategies when hierarchies stop you from mailing five divisions of one parent as five unrelated accounts.
- Website visitor data can trigger targeted sequences once the matched company has a contact in your CRM.
- Better data means more relevant email content, but only for the fields you actually use in a template.
Our Recommendation
Clearbit is the better starting point for HubSpot-centered SaaS teams that need clean, standardized records and visitor reveal. ZoomInfo is the choice for sales-led organizations that need a prospecting and intelligence platform with intent signals and a long list of named integrations. Many companies use both: enrichment on the records they own, and a database for the people they do not yet know.
FAQ
Is Clearbit still a separate product?
Its homepage is titled "Clearbit has joined HubSpot" and still describes the data products. How they are packaged and priced inside HubSpot is a question for HubSpot sales, because clearbit.com shows no price.
Does ZoomInfo publish its prices?
No. The pricing page names six packages and lists their features, with included credits on two of them (75K on Marketing Demand, 150K on ABM Enterprise), but no dollar amounts.
Which has intent data?
ZoomInfo lists buyer intent signals from Copilot Advanced, real-time signals on Copilot Enterprise, and intent topics on its marketing packages. Clearbit describes turning anonymous website traffic into intent signals with IP intelligence.
Can I use both with HubSpot?
Yes. ZoomInfo's pricing page names HubSpot among its CRM integrations. The usual pattern is to let one tool own firmographic fields and the other supply new prospects. Run a test on a small segment before you let either overwrite existing HubSpot properties.