Apollo vs ZoomInfo

Sales Intelligence Comparison

Apollo and ZoomInfo both provide B2B contact databases and prospecting tools, but at very different price points and for different market segments. Apollo has emerged as the value leader, while ZoomInfo remains the enterprise standard.

Apollo: The Value Champion

• Incredible Free Tier: Start with significant credits at no cost - great for testing and small teams.
• All-in-One: Database, sequences, dialer, and analytics in one platform.
• Large Database: 275M+ contacts - not as large as ZoomInfo but substantial.
• Affordable Scaling: Paid tiers start at $49/user/month.
• Quick to Deploy: Start prospecting in minutes, not weeks.

ZoomInfo: The Enterprise Standard

• Data Quality: Generally higher accuracy and more verified data.
• Intent Data: Sophisticated buyer intent signals.
• Comprehensive Platform: SalesOS, MarketingOS, TalentOS - solutions for multiple teams.
• Chorus: Conversation intelligence included in platform.
• Enterprise Features: Advanced security, compliance, and administration.

The Real Decision

For most B2B SaaS companies, this comes down to budget and data quality requirements:

Choose Apollo if: You are budget-conscious. You need prospecting + engagement in one tool. Good data accuracy is sufficient (not enterprise-critical). You want to start quickly with low commitment.

Choose ZoomInfo if: You have enterprise budget. Data accuracy is critical to your process. You need sophisticated intent data. You want the market-leading platform.

Many Start with Apollo, Some Upgrade

A common pattern: B2B SaaS companies start with Apollo for its value and built-in engagement. As they scale and data quality becomes more critical, some upgrade to ZoomInfo. Others find Apollo sufficient even at scale.

Prospecting + Lifecycle Email

Apollo and ZoomInfo help with top-of-funnel prospecting. For post-signup lifecycle email (onboarding, trial conversion, retention), pair either with Sequenzy to cover the full customer journey.