6sense vs Demandbase

ABM Platform Comparison

6sense and Demandbase are the two dominant account-based marketing platforms for enterprise B2B sales. Both help you identify, target, and engage high-value accounts - but they have different strengths.

6sense: AI and Intent Excellence

• Intent Data Leadership: 6sense is known for having the most sophisticated intent data and AI analysis.
• Buying Stage Prediction: AI predicts where accounts are in their buying journey.
• Dark Funnel Visibility: Identifies anonymous research activity before prospects reveal themselves.
• Orchestration: Coordinates multi-channel campaigns based on account signals.
• Revenue AI: Predictive analytics for pipeline and revenue forecasting.

Demandbase: Advertising and Personalization

• ABM Advertising: Demandbase has the strongest account-based advertising capabilities.
• Web Personalization: Excellent tools for personalizing website experiences by account.
• Account Intelligence: Strong data and insights on target accounts.
• Engagio Heritage: Absorbed Engagio's account engagement capabilities.
• Sales Intelligence: Good tools for sales teams to act on ABM insights.

Choosing Between Them

Choose 6sense if: Intent data quality is your top priority. You want the most sophisticated AI for predicting buying behavior. Dark funnel visibility is critical to your strategy.

Choose Demandbase if: Account-based advertising is central to your approach. Website personalization is a priority. You want strong advertising and personalization in one platform.

ABM and Email Marketing

ABM platforms identify and score accounts, but email remains crucial for engagement. When 6sense or Demandbase identifies an in-market account, Sequenzy can trigger targeted email sequences to contacts at that account. This coordination between ABM intelligence and email execution drives better results.