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Revenue Operations

Best Revenue Operations Tools for B2B SaaS

Unite your go-to-market teams with RevOps tools that provide visibility, forecasting, and operational efficiency across sales, marketing, and customer success.

Editor's Choice
1

Clari

Revenue platform providing pipeline visibility, forecasting, and revenue intelligence across your entire go-to-market organization.

Custom pricing
Revenue Intelligence
2

Gong

Revenue intelligence from customer interactions. Excellent for sales visibility and coaching.

Custom pricing
Conversation Intelligence
3

Aviso

AI-driven revenue operations platform with forecasting and guided selling capabilities.

Custom pricing
AI Forecasting
4

InsightSquared

Revenue intelligence and forecasting platform with strong analytics and reporting.

Custom pricing
Revenue Analytics
5

Syncari

Data automation platform that syncs and unifies data across your revenue stack.

From $1,000/mo
Data Unification
6

LeanData

Lead-to-account matching and routing platform for complex B2B go-to-market operations.

Custom pricing
Lead Routing
7

Openprise

RevOps data orchestration platform for cleaning, unifying, and routing revenue data.

Custom pricing
Data Orchestration

Revenue Operations for B2B SaaS

Revenue Operations (RevOps) has emerged as a critical function for B2B SaaS companies. By aligning sales, marketing, and customer success under unified data and processes, RevOps drives predictable revenue growth.

Core RevOps Capabilities

  • Revenue Forecasting: Accurate, AI-powered predictions of pipeline and bookings.
  • Pipeline Visibility: Real-time view into deal progress across the organization.
  • Data Unification: Single source of truth for revenue data across systems.
  • Lead Management: Routing, matching, and handoff processes that work.
  • Process Automation: Eliminate manual work in revenue workflows.
  • Attribution: Understand what marketing and sales activities drive revenue.

The RevOps + Marketing Connection

RevOps tools should integrate with your marketing automation to ensure:

  • Leads flow smoothly from marketing to sales
  • Marketing campaigns are attributed to pipeline and revenue
  • Sales feedback improves marketing targeting
  • Customer expansion signals trigger appropriate marketing sequences

When Sequenzy powers your email marketing, its native SaaS understanding means revenue events automatically influence your communication strategy.

When Do You Need RevOps Tools?

RevOps tools typically make sense when you have:

  • Multiple go-to-market teams that need alignment
  • Forecasting challenges or pipeline visibility issues
  • Data spread across many systems with no single source of truth
  • Complex lead routing and handoff requirements
  • A dedicated RevOps function or person

Early-stage companies can often manage with their CRM and careful spreadsheet work. As you scale, dedicated RevOps tools become essential.