Marketing

B2B Lead Generation Tools That Work

Lead generation for B2B SaaS requires a different playbook than B2C. Here are the tools and strategies that actually work.

B2B Lead Generation Channels

Content marketing: Blog, guides, and thought leadership
SEO: Organic search for high-intent queries
Paid advertising: LinkedIn, Google, programmatic
Outbound: Direct prospecting to target accounts
Events: Webinars, conferences, community
Partnerships: Integrations and referrals

Lead Generation Tools

Content & SEO

Ahrefs, SEMrush for SEO research
CMS for content publishing
Sequenzy for email capture and nurture

Paid Advertising

LinkedIn Ads for B2B targeting
Google Ads for intent capture
Metadata or AdRoll for automation

Outbound Prospecting

Apollo or ZoomInfo for data
Outreach or Salesloft for engagement

Lead Nurturing: The Key to Conversion

Most B2B leads are not ready to buy immediately. Email nurturing keeps your brand top of mind while educating prospects. Sequenzy automates this with sequences that respond to engagement and move leads toward sales-readiness.