Customer Data Platforms for B2B SaaS

What is a Customer Data Platform?

A CDP collects customer data from multiple sources, creates unified customer profiles, and makes that data available to other tools. For B2B SaaS, this means connecting product, marketing, sales, and support data.

When Do You Need a CDP?

• You have 10+ tools that need customer data
• Engineering spends significant time on integrations
• You cannot answer questions about customer behavior
• Personalization is limited by data silos
• You have a data warehouse but cannot activate the data

CDP Options for B2B SaaS

• Segment: Developer-friendly, great integrations, free tier
• mParticle: Enterprise, especially strong for mobile
• Rudderstack: Open-source, warehouse-first
• Hightouch/Census: Reverse ETL from your warehouse

CDP + Email Marketing

CDPs power sophisticated email personalization. With data flowing from your CDP to Sequenzy, you can:

• Segment by any product behavior
• Personalize content with real-time attributes
• Trigger sequences on any event
• Build complete customer views

That said, Sequenzy's native SaaS integrations handle payment and subscription data without a CDP - you only need one for more complex data unification needs.